Author Archives: Peter Cook

Innovation Failure Lessons from Virgin, Pfizer, Rock n Roll

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I was called up by Sir Richard Branson's first hire at Virgin Atlantic and recommended to contact a company called F*** Up Nights. Virgin's David Tait had spoken at one of their events in NYC on Virgin's more glorious failures and he thought I may have a story to share. Failure can be a much more powerful learning tool in business than success if we are willing to learn from it.

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Innovation through Intelligence – Call for case studies

An enterprise where individual and collective intelligence are the heart of sustainable competitive and collaborative advantage (SCCA)

I've been commissioned to write a new book for Routledge with the working title "Brain Based Enterprises" for 2017 following my 7th piece of work, "Leading, Innovation, Creativity and Enterprise" for Bloomsbury. I'm looking for businesses and organisations who wish to participate via case studies or mini cameos with attendant PR benefits for those enterprises and individuals that contribute.

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Leonard Cohen R.I.P.

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A few years back I performed a tribute to Leonard Cohen at The Edinburgh Festival. As a result I became fascinated by the man behind the seemingly sombre songs, although I came to learn of a much lighter and humorous individual behind the poems through that process. In common with other poets who set their work to music such as ...

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Personal Mastery : An interview with Ida Nielsen – Bass Anchor for Prince

Personal Mastery : An interview with Ida Nielsen - Bass Anchor for Prince - Innovation Excellence

I had the unique privilege of interviewing Ida Nielsen, bass anchor for Prince and now stepping out in her own right as a singer – songwriter, following Prince’s tragic and premature death, age 57. In the interview and subsequent private conversations with Ida I discussed a number of topics with parallel lessons for anyone seeking to innovate by breaking the mould. Discipline ...

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