Author Archives: Richard Haasnoot

Quantum Idea Generation 2.0

In this piece, I share with you a summary of the key components of Quantum Idea Generation 2.0. This is the most powerful proven idea generating process. Brainstorming is archaic and dumb – it can actually produce fewer ideas than sitting down by yourself and writing ideas on paper. In future months, I focus on...

Read More »

Innovation’s #1 Success Dynamic

We all know that innovation success is hard to come by – for decades about 75% of all innovations have failed within five years, with most failing in 18-24 months. For an innovation to succeed, it needs to switch many (often very, very many) direct and indirect competitive product users to the innovative product.

Read More »