Author Archives: Robert F Brands

Communication is Key for Innovation Implementation and Business Success

The innovation book Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival hammers the point home that innovation is the key to your company’s survival—in other words, “innovate or die.” The recently published Robert’s Rules of Innovation II: The Art of Implementation teaches readers how to implement an organized work culture of innovation in their organization. This process is ...

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Learn from the Best: Google’s Nine Principles of Innovation

Google is widely considered, by both the general public and business experts, to be one of the most innovative companies in the world. So how does Google promote a culture of innovation and ensure that innovative ideas are properly implemented, creating profitable new products that position the company for long-term success? Google’s “recipe” for driving innovation is no carefully guarded secret sauce. Rather, Google has openly shared this information with the public.

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Innovation and How to Recruit and Retain Top Millennial Talent

Innovation and How to Recruit and Retain Top Millennial Talent

A key element to successfully implementing innovation is finding and keeping the right people. While it goes without saying that financial capital is critical for innovation implementation, it’s not the organization that has the most money but rather the organization that best utilizes its human capital that will have the best shot at “winning” the innovation race. Ten years from now, Millennials are projected to make up around 75 percent of the global workforce.[1] The Millennial Generation represents the future of your business; accordingly, recruiting and retaining top Millennial talent must be an organizational priority.

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Innovation and Bridging the Generational Divide

Innovation and Bridging the Generational Divide

How to Fine-Tune Working Relationships between Boomers and Millennials to Create Harmonious Innovation Teams The innovation book Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival lays out a step-by-step framework of 10 Key Imperatives that an organization must take to achieve profitable business growth through innovation. While a structured, repeatable innovation process is critical to create and sustain ...

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Top 8 Myths about Innovators and Innovation—Debunked! (Part 2 of 2)

Myths about Innovators and Innovation—Debunked!

Today’s business world is buzzing with talk about innovators and innovation. While it’s a good thing that innovation is on the forefront of people’s minds, popular thinking about innovation and the culture of innovation in business is often substantially misguided. There are widespread myths about innovation and innovators that lead to significant misconceptions and can ultimately even hinder or destroy ...

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