Author Archives: Roy Luebke

Innovation Leadership Needs Shared Power and Truth

Leadership is the Key to Innovation by Roy Luebke Innovation exists on a spectrum from incremental to transformational. Ultimately it is the CEO who must decide where the organization is going to focus its efforts along this spectrum. A recent article in the journal Academy of Management Perspectives titled, “Leadership and Neuroscience: Can We Revolutionize the Way That Inspirational Leaders ...

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8 Steps to Innovation

Over the past year or so there have been more and more lists available online as to “how to do innovation”. Since the world is becoming extremely sound-bite driven and people are trying to perform multiple jobs simultaneously, this is probably the inevitable result. If you are charged with, or interested in approaches to delivering new value to the market ...

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Jobs to be Done are Always Done

Business expansion opportunities are identified when some sort of unmet need is defined in the marketplace. Unmet needs always relate back to the customer in some way. A human being is always the customer, whether they are a buyer or a user. Even if you are focused on process changes, these changes should tie back to customer value for them ...

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Building Balanced Teams

It can be very obvious when looking at dating or married couples that opposites attract. We see strengths in others that we do not possess ourselves and it oftentimes brings people together. Yet it can be these very differences that cause the conflict, misunderstanding, and frustration which cause couples to break apart. The fact that people of opposite natures do ...

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Do you have the right experience?

Enhancing Customer Experience Can Lead To Business Growth by Roy Luebke One critical area for a business to focus its innovation efforts is customer experience. In the digital environment this is also referred to as the user experience. Physical or digital experience notwithstanding, given the past two years of economic disruption, marketers face a new set of drivers that will ...

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To Change the Behavior, Change the Pay

People perform the way they are compensated to perform. If an enterprise is structured and compensates its people to be creative, it receives creativity, or innovation, or status quo. With all the right-sizing, down-sizing, off-shoring, and Six Sigma/Lean that people have been living through for the past 20 years, they have learned to, “keep their eyes inside the boat” and ...

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Is Management by Consensus Killing Innovation?

In a Vogue magazine article in 1958, Sir Alec Issigonis and University of Wisconsin philosophy professor Lester Hunt are credited with the expression, “A camel is a horse designed by a committee”. One management issue that could be killing innovation efforts is an obsession by many managers that a decision can’t be reached unless a team of people comes to ...

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The Brand is Dead, Long Live the Brand

In consumer packaged goods and consumer electronics markets, brand management has traditionally been the driving force behind business growth. Gaining a consumer’s loyalty and connecting with them on an emotional level helped created consistency and certainty for both the company and the consumer. The journal Strategy+Business, published by consulting firm Booz & Company included a story titled, “The Trouble With ...

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Role of Government in Innovation

UK Department of Innovation by Roy Luebke During some recent research I came across some very interesting innovation developments occurring in England. The British government has established innovation as a central economic focus and has created organizations to serve as catalysts or as a network connector between investment sources, education, industry and public departments to stimulate advances in science, technology, ...

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What to Tell the CEO About Innovation

A colleague recently asked me an interesting question: If you only had a few minutes to get the CEO’s attention about innovation, what would you say? This is the ultimate condensed message, and it must be made for each individual organization. After reflecting a bit on the question, my main thought would be to say that innovation itself is about ...

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