Author Archives: Stefan Lindegaard

Multi-Target Look at Social Media and Open Innovation

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Given social media’s incredible reach and the potential for new and even more amazing platforms to quickly evolve, companies must begin to figure out how to leverage this tremendous power. The starting point, I believe, is to understand that a multi-target approach is needed because most open innovation efforts lie in three different circles. There is often a significant overlap, ...

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Got Open Innovation?

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I am calling out the dairy industry and I am asking them a question. Where are your open innovation initiatives? Having done some quick research on the dairy industry in relation to a FMCG project, I am working on, I was a bit stunned to learn how little open innovation activity there seems to be within the dairy industry.

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Are we making progress in Open Innovation?

I had an interesting session with a group of corporate innovators last week. The topic was open innovation and as we went through the key takeaways and reflections one of the participants stopped up and asked out loud: “The internal issues are the most important. Just as they were two years ago. Not much has changed. Do we not have any progress on open innovation?”

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