Author Archives: Susana Gonzalez Ruiz

How Formula 1 and other ‘extreme contexts’ inform breakthrough innovations [Case Studies]

Understanding the essence of our context can be the key to innovation In my last year at University, I had one course that caused me major headaches: Project management. In groups, we had to devise a project that provided a solution to a problem and implement it. The hardest part was, obviously, conceiving of an original idea. One day our ...

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