Author Archives: Tom Shapiro

Rethink Your Brand’s Future

Rethink Your Brand's Future

Wipro started out selling vegetable oil. It now provides global information technology, consulting, and outsourcing services and is known as the “IBM of India.” It has grown annual revenue to close to $8 billion. It is hard to believe that Wipro actually stands for Western India Palm Refined Oils! For your brand to grow continually, what you sell today is ...

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