Apple

Fantastically, Brilliantly, Insanely Amazing

by Kevin Roberts One thing about the January 27th launch of the Apple iPad clashing with President Obama’s first State of the Union address was that they both focused on Jobs. And check out the awesome enthusiasm Steve Jobs and his team have for their new baby in this video! A lot of hype and hyped-up criticism have accompanied the ...

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Dear Cable TV Executives,

I don’t want 300 channels. I only want 18 channels. OK, the average person wants 18 channels. I really only want six. Why can’t I have just six? I know, I know, it’s the economics of the industry. But industries change, don’t they? I mean, look what has happened to the music industry. I used to have to purchase an ...

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Will Spiderman be real soon or is it just hype?

Every time there is a new product launch, there is always hype around how innovative the product is. Not all innovative new products deliver on the hype like Apple. Although the Segway was a big engineering achievement, it didn’t live up to the hype. Its sophisticated system of dynamic stabilization certainly showcases electronic engineering excellence and did deserve some hype, ...

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Radical Innovation of Meaning – Apple iPad

“Ultimately, the iPad is a large iPod touch: a great device to draw your inspiration from, but perhaps not the seismic shift in technology that we were expecting.” – Claudine Beaumont, Apple iPad review, The Telegraph The much anticipated announcement of Apple’s iPad tablet was met with a resounding… “ho hum” or worse from much of the technology crowd. The ...

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Apple's Hidden Disruptive Innovation

People often think that disruptive innovation happens overnight, but often it happens one step at a time. Before the iPod was an innovation, Apple had to not only launch the device, but also the iTunes Store for music, and the Microsft Windows version of iTunes. Apple also expanded the iTunes Store to include audiobooks, movies, and television, but by then ...

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Insights to Drive Apple iPad Success

Apple announced it’s rumored tablet device yesterday and chose to call it the Apple iPad – a very strange and difficult choice. “iPad” is a trademark that is apparently at present owned by Fujitsu. Apple had a similar problem with the iPhone and Cisco, which they were able to resolve with a bit of cash. I suspect that Apple will ...

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Apple Tablet Article Rundown

Today is the day of Apple’s latest media event. This is the one where everyone expects Apple to introduce some kind of new tablet device (iPad, iTouch, iSlate, etc.). Because this could be another transformational device innovation by the company, and because insights should always come before ideas and solutions, we’ve been discussing some of the potential insights behind the ...

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Apple Tablet Won't Save Newspapers

I came across an article talking about some of the reasons why any Apple tablet (iSlate, iPad, iTablet, Macbook, etc.) won’t save the newspaper publishing industry. Keep in mind that when it comes to innovation, it must move through a lifecycle that begins with an insight and ends with adoption. The bigger the innovation, the harder it is to progress ...

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