Apple

Apple's Innovation Problem

Apple CEO Tim Cook has a very tough job. Not only does he have to run the most valuable tech company on the planet, but he has to follow one of the greatest chief executives in history. Is he up to it? I’m beginning to think he’s not.

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How Samsung Changed the Game on Apple

Following very successful launches of the iPod (which transformed music from CDs to MP3) and iPhone (which turned everyone into smartphone users,) the iPad's transformation of personal technology made Apple look like an impenetrable juggernaut - practically untouchable by any competitor! But things look very different now.

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Innovation and the Base Rate

Suppose you're told that three out of four car accidents happen within 25 miles of your home. Are you safer driving away from home? Based on this statistic alone, most people would assume they are safer. But the picture changes when you consider an important part of this scenario called the base rate.

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