Book Review

Eleven Essential Behavioral Science Books for Innovators

No matter how great an innovation is, it is only useful if people notice it, understand it, desire it, acquire it and use (and reuse) it. To achieve this, we need to understand human perception, motivations, decision making and ultimately, influence behavior. Below, in no particular order, are my favorite eleven books that have taught me about human behavior. Why ...

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A Dummies Guide for Innovation

Pierre d’Huy and Jérôme Lafon, both innovation teachers and consultants, share all the secrets of Innovation Management in their encyclopedic and brilliant book, A Dummies Guide for Innovation. All aspects of innovation are described in a simple and thrilling way, from innovation history, to innovation process, open innovation, user centric innovation, and a practical step-by-step approach to complete innovation from unfolding the idea down to implementation.

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Shoe Dog: 11 Lessons from the Creator of Nike

I’m a sneakerhead. In English, that means that I collect trainers. I love the aesthetics of the shoes, but perhaps more so the dynamics of the collectibles market which Nike effectively created. In his new book, Phil ‘Shoe Dog’ Knight, the founder, former CEO and now Executive Chairman of Nike, he tells his story of taking the business from humble origins, through an IPO in 1980 and onto its current $30 billion market capitalisation.

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Exploring Frameworks and Methods as an Innovator

Over the past twelve or eighteen months, I was asked to explore and explain different frameworks that the innovator might need to know, or at least have an opinion upon. I encourage you to explore these as all have innovating connecting value to bring into your own thinking and referencing of innovation capability building.

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Innovate with a Nudge?

Behavioural nudges are clever policy tweaks often used by governments to influence the choices that people make. They are often found to be more effective and less costly than direct actions such as quotas, taxes or subsidies. Here are some simple examples...

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