Book Review

Clayton Christensen: Competing Against Luck [Case Studies]

Competing Against Luck is the rather curious title of a new book by the eminent innovation guru, Clayton Christensen, et al. It is an important work which makes some big claims. The 'Jobs-to-be-Done' idea has been around for a while but this book puts it into an academic framework, gives many examples of how it has been used and advises methods for how to harness this approach.

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