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What a Decade of Innovation Teaches Us

After more than a decade of doing innovation work, there are some simple truths I'd like to impart. None of them are especially shocking, but for some reason, they need constant reinforcement. Almost every new innovation activity seems destined to experience some, if not all, of the same challenges and traps that previous innovation programs encountered, so it behooves us to document and illustrate these simple roadblocks if possible, to improve innovation outcomes and help companies just starting out to avoid some pitfalls.

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