Build Capability

Follow the Leaders of Open Innovation and Crowdsourcing – Part One

Although there are simple and cost effective ways to jumpstart your efforts – for example, leveraging a company like InnoCentive to host prize-based challenges in order to rapidly find solutions to your most pressing problems – leading organizations that wish to truly embrace open innovation and crowdsourcing do so through careful planning. When seeking to engage external talent, one of the first of many questions you must first ask yourself is: Why are we doing this? What do we hope that external talent can achieve for us that our internal talent cannot (or should not) achieve, and how do we integrate the two together?

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Irresistible Innovation meets Immovable Object

I'm going to let you in on a secret. Doing innovation isn't really all that hard, once you get the hang of it. Yes, there are dozens of methodologies and approaches. You can tap into your employees and/or your customer base for ideas. You can search for interesting technologies in research labs and universities. You can prototype, test and tweak ideas based on customer pilots. In fact, you can do just about anything in innovation. That is, if you can get it started.

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There Is No Better Moment

There is no better moment than to stop and rediscover how to listen, to truly listen. Just stop for one minute. Innovation is calling for a common language, a common understanding yet all I hear is the consistent throb of different views, making it difficult to interpret what is right, what is wrong.

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Walgreens, Celebrity Apprentice and Combustible Innovation

When Entertainment decided to participate in this season’s Celebrity Apprentice it was because we recognized it as a innovative marketing platform that reached millions of people and enabled a myriad of unique promotional opportunities. We weren’t necessarily looking for a new partner, too.But in the midst of production, there was Walgreens, also participating in the show, and for the same reasons.

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