Business Models

5 Steps for a Better Innovation Culture through Experimentation & Failure

I have recently written a white paper on how to build a stronger innovation culture by embracing failure. Unfortunately, I cannot offer a clear solution, toolbox or blueprint on how companies can do this and one major reason for this is that most — if not all — companies are very reluctant to share their failures and how they approach them and learn from them.

Read More »

Selling Innovation: The Data (chapter 6)

The innovation economy shifts daily. New or updated products and services change the landscape at an ever increasing rate, and occasionally a truly disruptive innovation enters the market forcing incumbents to alter plans while opening up new opportunities for the latest crop of fast followers.

Read More »

Selling Innovation: The Repeat (chapter 5)

While the most cost-effective method of customer acquisition is capturing a repeat customer, in the innovation economy that second sale is paramount. The second sale validates the marketplace, and moves you one step closer to broad market penetration. It is the catalyst to moving from selling to early adopters to selling to a larger, mass market.

Read More »