Business Models

Set University Innovation Free

So what’s the problem? The problem is that innovative university research is not set free. Currently, university technology commercialization strategies rest on the assumption that university research is most commercially appealing when managed as potentially lucrative, university-owned intellectual property. The current approach to commercializing university inventions is due for an overhaul.

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20 Tips for Ideation Excellence

The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services’ I try to solve them with the FORTH innovation method. The fuzzy front end is the nickname for the start of innovation or ideation phase. Getting innovative ideas is a vague process. It’s considered as hard to do. ...

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Who says that the Government cannot Innovate?

Whether based on the economy, health care legislation, or changes in purchaser mindset, it may be the perfect time for health care companies to step back from their BHAG’s in order to gain some innovation perspective.  Have the big questions changed? Here is a question that may raise eyebrows: What does health care need? Health care needs a healthy dose of innovation. ...

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Don't Ignore Your Innovation Partners

MoviePass, the subscription service that provides theatergoers the ability to attend unlimited movies at a fixed monthly rate, is promoting their innovative pricing model one more time. According to yesterday’s press release: MoviePass Inc. announced today it will enable film enthusiasts across the country the ability to attend unlimited movies for a fixed monthly fee to encourage greater attendance at ...

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Seven Managers Struggling With Innovation

The reason why a lot of managers struggle with innovation is because they are too far removed from the commercial reality. Neal Thornberry, professor of Management at the American Babson College, explains it as follows: Marketing presentations take the place of real opportunity analysis. They don’t know if they can make it, if anybody will buy it, for how long, at what price and how they will defend it against people trying to steal their market.

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