Business Models

Seven Managers Struggling With Innovation

The reason why a lot of managers struggle with innovation is because they are too far removed from the commercial reality. Neal Thornberry, professor of Management at the American Babson College, explains it as follows: Marketing presentations take the place of real opportunity analysis. They don’t know if they can make it, if anybody will buy it, for how long, at what price and how they will defend it against people trying to steal their market.

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