Case Study

Technology is leading the shift of market research – a look at The Store-Checkers

“Technology is eating the world” as the famous motto says in the Silicon Valley. It turns out that it is also eating the market research and consulting world. In the last few years, this industry has experienced phenomenal growth and change in terms of how researches are conducted. In the past, paper and pencil ruled and the research process was long and laborious for both the supplier and the client.

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