Case Study

Technology is leading the shift of market research – a look at The Store-Checkers

“Technology is eating the world” as the famous motto says in the Silicon Valley. It turns out that it is also eating the market research and consulting world. In the last few years, this industry has experienced phenomenal growth and change in terms of how researches are conducted. In the past, paper and pencil ruled and the research process was long and laborious for both the supplier and the client.

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Analytics for Innovation: Why You Need to Read the External Signals

How can you use big data to increase your chances of success at the fuzzy front-end through big data analytics? At the recent IE Product Innovation Summit in Boston, we shared our firm’s learnings to date and showed how can works in a case study on Keurig.*

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Separate Innovation from Entrepreneurship!

The words innovation and entrepreneurship became synonymous in our language, and the place we see this the most is in universities and business schools. But why are we linking these two words? Why is being an innovator means I have to launch a startup company? Can’t I be an innovator in a mature company?

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