Case Study

How Formula 1 and other ‘extreme contexts’ inform breakthrough innovations [Case Studies]


Understanding the essence of our context can be the key to innovation In my last year at University, I had one course that caused me major headaches: Project management. In groups, we had to devise a project that provided a solution to a problem and implement it. The hardest part was, obviously, conceiving of an original idea. One day our ...

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Technology is leading the shift of market research – a look at The Store-Checkers

“Technology is eating the world” as the famous motto says in the Silicon Valley. It turns out that it is also eating the market research and consulting world. In the last few years, this industry has experienced phenomenal growth and change in terms of how researches are conducted. In the past, paper and pencil ruled and the research process was long and laborious for both the supplier and the client.

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