Case Study

Barbie and the Curse of Knowledge

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I'm sure I'm not the only one who feels that way and other people will jump at the chance to be the "fresh pair of eyes", no? Another good source of "fresh pair of eyes" that might be easily discarded by seasoned managers are: interns and new grads. That's a mistake to me. Give them a chance to absorb enough knowledge so that they understand the subject matter. But also elicit their feedback, ideas, comments and opinions, early and often. Be open-minded and listen to what they have to say.

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A New Form of Crowdsourcing for Innovation: Problemsourcing

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An increasing number of companies use crowdsourcing today, tasking the crowd to come up with creative solutions to their corporate problems. But this open, company-initiated approach has drawbacks, like the uncertainty of crowd response, the temporary nature of the relationship or the identity clash that can arise when there is a poor fit with the identity or culture of the organization.

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