Case Study

Walgreens, Celebrity Apprentice and Combustible Innovation

When Entertainment decided to participate in this season’s Celebrity Apprentice it was because we recognized it as a innovative marketing platform that reached millions of people and enabled a myriad of unique promotional opportunities. We weren’t necessarily looking for a new partner, too.But in the midst of production, there was Walgreens, also participating in the show, and for the same reasons.

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Exploring the Knowledge Center for Innovation

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(KCI) is housed at the Technion’s Faculty of Industrial Engineering and Management in Israel. Founded in 2008, KCI aims to accelerate innovation by disseminating information and knowledge, fostering collaboration, and establishing a network of researchers, business people and policy makers. The KCI is part of a broader Israeli Government program supporting the creation of “Infrastructural Knowledge Centers” in a variety of fields, primarily in high tech and medicine. Knowledge centers serve as a hub for research papers and resources, as well as coordinating activities among participants in different fields.

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