Case Study

Walgreens, Celebrity Apprentice and Combustible Innovation

When Entertainment decided to participate in this season’s Celebrity Apprentice it was because we recognized it as a innovative marketing platform that reached millions of people and enabled a myriad of unique promotional opportunities. We weren’t necessarily looking for a new partner, too.But in the midst of production, there was Walgreens, also participating in the show, and for the same reasons.

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Exploring the Knowledge Center for Innovation

(KCI) is housed at the Technion’s Faculty of Industrial Engineering and Management in Israel. Founded in 2008, KCI aims to accelerate innovation by disseminating information and knowledge, fostering collaboration, and establishing a network of researchers, business people and policy makers. The KCI is part of a broader Israeli Government program supporting the creation of “Infrastructural Knowledge Centers” in a variety of fields, primarily in high tech and medicine. Knowledge centers serve as a hub for research papers and resources, as well as coordinating activities among participants in different fields.

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