collaboration

Selling Innovation: The Repeat (chapter 5)

While the most cost-effective method of customer acquisition is capturing a repeat customer, in the innovation economy that second sale is paramount. The second sale validates the marketplace, and moves you one step closer to broad market penetration. It is the catalyst to moving from selling to early adopters to selling to a larger, mass market.

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Crowdsourcing Diplomacy

Lets look at Innovation, Crowdsourcing, and the United States Government for a minute... The world continues to move faster than ever and diplomatic responses from the United States are required that are both increasingly more complex and more urgent, and the required solutions must address the inherent situational challenges while also protecting the interests of the United States and its allies. To deal with this diplomatic reality, the United States State Department is...

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Role of Personal Branding in Innovation

I've been thinking a lot lately about personal branding, in part because several people have told me that I seem to do it pretty well, in spite of the fact that I would never call myself a personal branding expert or endeavor to make my living as a personal branding consultant. While I think the topic is an interesting one, it is more because I am curious about...

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Beyond Open Innovation – Co-Innovation

While the quest for innovation as a source of future growth is a minimum common factor, among local and global enterprises, scholars and practitioners are yet to determine a common or universal definition of innovation: in fact because of the lack of consensus on the dimensions and measures characterizing innovation, we do mean different concepts when referring to innovation. However there are elements we almost all agree on:

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