collaboration

Re-Envisioning the Client-Agency Relationship

The Digital Age disrupts the practices and beliefs that gird the archetypical relationship between advertising agency and client. The Procter & Gamble Companies discarded a relic of the client-agency relationship, the creative brief. They seek more authentic engagement that leads to more compelling campaigns. What possibilities do clients open when they move from exchanging information to engaging in co-creation? What role might the practice of collaborative innovation play in redefining roles between client and agency?

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Innovate like Famous Explorers

"Men wanted for hazardous journey... Honour and recognition in case of success." This advertisement ran in a London newspaper in 1913. Could you have imagined answering it? If you did, you are a real innovator. Besides you, over 1000 men did. Innovation nowadays has so many similarities with voyages of discovery in the past.

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The Downside of Transparency

Massive information and idea sharing is the hallmark of a high-performing and innovative company, right? When critical information and good ideas flow freely, everyone’s on the same page, everyone knows what everyone else is doing, and that transparency can only be good, right?

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Sustaining the Case for Innovation

A few weeks ago I attended a meeting of Innovation Directors from many different industries, where we shared our experience of making the case for innovation and sustaining the investment with or without having to re-make the case every year. From those discussions, I took away a very simple model – a virtuous circle indeed – to sustain the case for investment in innovation.

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Five Ways to Commit Innovation Suicide

Customers change. Competitors change. Technology changes. If you don’t do anything, new and competitive products catch up and overtake your products and services quickly. A study by A.D. Little has shown that the life cycle of products has decreased by factor 4 the last fifty years. So innovation is essential.

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Turn your Connected TV into a Smart TV

Going trough the rise of Collaborative Innovation we discovered how Intelligent Things embrace collaborative design approach. Smart TV is our next stop. If TV becomes smart, does it metamorphose into an Intelligent Thing? And how can it leverage on collaborative innovation and harness the intelligence of the many?

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