collaboration

Strategy is a Living Organism But Culture Will Outlive Its Creators

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Organizations invest a vast amount of time and energy creating defined strategies for innovation. This could be anything from new business models to new products to new ways of interacting with customers. Ultimately, what is often overlooked is that the culture of the organisation will determine whether the strategy is successfully implemented. In short, culture outlives the people that create the strategy. This is where the saying culture eats strategy for breakfast comes from.

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Collaboration Is The New Competitive Advantage

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In truth, neither view fully represents today’s business environment. Certainly, companies like Apple and Southwest are still able to dominate their industries, but the source of advantage has changed. We no longer compete in a resource economy, but a semantic economy where firms that can build, manage and widen connections win out.

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