collaboration

Ideation Do's and Don'ts

There is a right way and a wrong way to run a brainstorm or ideation meeting. A little preparation pays dividends. It is very important to separate the two phases of the meeting. The first part of the meeting is idea generation when you use divergent thinking. The second part is idea selection when you use convergent thinking. Here are ...

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Make Innovation Everybody’s Business

“People around here wait to be told what to do,” grumbled the CEO of a billion dollar foods company the other day, just as I was about to speak to his managers. “But things are changing so rapidly in our markets that I can’t possibly come up with all the good ideas. I need ideas from everybody and frankly I’m ...

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Crowdsourcing Moves Beyond Open Innovation

Point: Crowdsourcing is maturing beyond its amateur-content and open innovation origins toward core business processes. Story: In the beginning, companies used crowdsourcing as part of their open innovation efforts to get new ideas from lead users, customers, and the world at large. But now, entrepreneurial companies such as Trada and CloudCrowd are moving beyond one-off design efforts and contests (e.g., ...

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Innovation and the Value of Brainstorming

You’ll occasionally see an article or blog post questioning the value of brainstorming as a tool to generate and improve the quality of innovative ideas. One criticism usually stems from the “poor” efficiency of brainstorming, since many ideas are generated which never get developed. This misconception is fostered by “rules” shared at the start of most brainstorming exercises stating “every ...

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Seven Successful Open Innovation Practices

Last year I had the opportunity to visit or speak to 24 organizations around the globe, for my research on open innovation practices. These companies included Philips, Kodak, Nokia, Telefonica, Siemens, Xerox and Dupont, but also highly innovative Brazilian firms such as Natura (cosmetics) Embraco (world leader in refrigeration) and Petrobras (one of the largest energy companies in the world) ...

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Innovation Perspectives – EMC Customer Innovation

This is the ninth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series: by Steve Todd Customer Innovation via Corporate Portals “Innovate With Influence” provides several examples ...

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Innovation Perspectives – Getting Partnerships Done

This is the eighth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series: by Matt Heinz Find mutual priorities and desired outcomes, quantify its value and potential ...

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Innovation Perspectives – Co-Creation vs. Open-Product Development

This is the seventh of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series: by Debbie Goldgaber Defining Co-Creation As a general rule, when you embark on a ...

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Innovation Perspectives – When to Co-Create

This is the sixth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series: by Mark Roser With some apologies to Braden, I reconfigured this question to focus ...

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Innovation Perspectives – Collaborative Innovation Efforts

This is the fifth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series: by Mike Brown Questioning Your Collaborative Innovation Efforts For various reasons, more companies are ...

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