Conferences

Accelerate Growth Through Strategic Integration of Research During the Innovation Process

Stephanie began with crisis, a story about the kitty litter business. Competitive pressures were high. Market share was being lost. They needed a new product, in a hurry. From concept to packaging, they needed it all: RTB, packaging design, product name, name and product fit with top benefits, and fully baked complete concepts to test against legacy products and competitive products.

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Turning the Innovation Tables

Innovation Excellence

Recently, I attended an interesting program co-sponsored by the University of North Carolina's health care innovation program and AARP. This got me thinking. We're doing corporate innovation all wrong, and the innovation sprint that UNC and AARP were conducting have got it right. Let's imagine for a second what this would look like in a corporate setting.

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Overlooking the Obvious: Why Innovation Fails

This column was based on a presentation by Scott Jenkins, SVP of Innovation and Product Development of Deckers. Scott began this talk insisting on blending work and play.  His journey into “the sin of corporate innovation” happened eight years ago. At an early age Scott became fascinated with running shoes.  He met an inventor in 1978, when he was 18.  ...

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Insight #2: BIF Summit 2016

Insight #2: BIF Summit 2016 - Innovation Excellence

The Business Innovation Factory (BIF) Summit has no theme beyond presenting remarkable stories about transformation. Participants themselves discover patterns, aha’s, and insights that make sense for them. That’s what happens when you put stories of transformation together with curious people from all walks of life and many different fields. I’m sharing my top 10 insights from BIF2016 in a series ...

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