Consumer Innovation

Customer driven innovation at Ricoh

customer-driven-innovation-ricoh

Mike Irvine is the leader of Ricoh’s European Technology Centre. His team is responsible for bridging the gap between Customers business needs and the Ricoh engineering and development teams. I met with Mike at Barcelona Innovation summit, and was impressed by the presentation he delivered on customer driven innovation, and how Ricoh unfolds various ways to involve customers in its product roadmap. Mike kindly accepted to answer a few questions about it.

Read More »

How to Innovate with the Crowd

How to Innovate with the Crowd

Emilie Ruiz is a researcher at IREGE, University Savoie Mont Blanc, France. Hereafter she shares some key lessons on how corporations can set-up a crowdinnovation platform, and maximize its benefits, streamlining the adoption of the platform externally and internally through key success factors. Moreover she identifies when the adoption factors matter along the process. Imagine with Orange was lucky to be ...

Read More »

Toward a Better Definition of Innovation

onegoodreason-300x224

In innovation, the process equals New Value Creation. This process of creation is non-linear, even iterative, insights-based, and way-finding, a process of discovery, not optimization. Sometimes, it can be like playing the children’s game Chutes and Ladders...

Read More »

Three Lessons in Innovation from Jeff Bezos

Newsweek-Cover_Bezos

Disrupt your own business before someone else does. Offering second hand books at low margin threatened Amazon’s higher value new book sales but this did not bother Bezos. He wanted to own that segment of the market too and to prevent a competitor from seizing it.

Read More »