Consumer Innovation

Toward a Better Definition of Innovation

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In innovation, the process equals New Value Creation. This process of creation is non-linear, even iterative, insights-based, and way-finding, a process of discovery, not optimization. Sometimes, it can be like playing the children’s game Chutes and Ladders...

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Three Lessons in Innovation from Jeff Bezos

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Disrupt your own business before someone else does. Offering second hand books at low margin threatened Amazon’s higher value new book sales but this did not bother Bezos. He wanted to own that segment of the market too and to prevent a competitor from seizing it.

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What Innovation Can Learn From Science

Scientific breakthroughs are often reported as being innovation. I’m a bit of a purist when it comes to definitions, so if science produces inventions, they only become innovation if they are implemented and add value.

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Getting Engaged With American Girl

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American Girl doll has been a leader in customer engagement well before the concept became a dinner conversation in the marketing innovation circles. With the raise of the experiential trend, American Girl yet again leaped ahead of it’s competitive set..

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Six Levels of Leadership

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The network economy, in which nearly everything is available to nearly everyone, imposes a new requirement on leaders. This new requirement is at the heart of leadership. It has to do with change, agility, problem-solving ability, the awareness needed to be able to adapt to an increasing complexity

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