Consumer Innovation

Big Ideas and Process Excellence

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One of the things we're also telling our clients when it comes to innovation is that they shouldn't always make the assumption that big ideas should be the only thing on their radar, when in fact we believe that 'process excellence' has the potential to create a similar, if not larger, return on investment than big ideas.

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The Future of TV

For all the talk about cord cutting, viewership remains strong and TV’s share of the ad market is actually higher than it was a decade ago. In fact, the industry is going through a renaissance of sorts, where old models are mixing with new ones to create a vibrant new marketplace for content. For sure, the economics of TV are changing, but for the better.

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How Open Innovation Increases Consumer Value

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Fast Company magazine recently named Nike the most innovative company of 2013, largely based upon a revolutionary new fitness monitoring bracelet called the FuelBand. The FuelBand has helped transform Nike from an apparel manufacturer to a technology, data and services company integrated into their consumers daily lifestyle. Nike simply could not acquire all the aspects of expertise required, and get the product to market quickly, without utilizing Open Innovation.

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Lara Lee #BIF8 Summit: Digging for the Future

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Lee speaks Mandarin, rides a Harley, and has three Ivy League degrees. But, that’s not the only reason for why she is one of BIF’s most memorable Summit storytellers. As SVP, customer experience design for Lowe's, Lee refuses to rely on superficial readings of big data, focus groups or piles of market research to reposition her clients. Instead, she dives into the basic human motivations that drive behavior.

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