Consumer Innovation

What Dancing Can Teach Us about Innovation

Inspired by fantastic examples of innovation, I decided to contribute my fair share to the list. As a competing amateur ballroom dancer, I’d like to argue that dancing too can teach us about innovation. To prove my point, I’ll share with you a some wisdom that I’ve learned from my dancing teacher.

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Starbucks Retail Innovation in Switzerland

What happens in Switzerland if you forget to buy your latte or cappuccino before you get on the train? Well, Starbucks has taken the next leap in connecting with customers as they make their rail connections, moving beyond retail locations in train stations across Europe to opening its first store on a Swiss Federal Railways (SBB) car, the national railway line for Switzerland.

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