Consumer Innovation

For Whom Do You Create New Products?

According to AcuPoll more than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work. Every year, billions of dollars shrivel down to zero. Careers and jobs lost. So much talent and energy gets wasted in the misdirected compulsion ...

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Your Phone is Trying to Control Your Life [Editor’s Choice]

Whether you're killing time in line at Starbucks or scrolling through an endless meme stream on Twitter, your smartphone is trying to seduce you. Former Google employee Tristan Harris felt something needed to be done to combat tech designers' relentless efforts to influence our behavior. Special correspondent Cat Wise talks to Harris as part of a collaboration with The Atlantic.

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Six Habits of Highly Innovative Retailers

As retailers look to drive profitable growth through loyalty and differentiation, innovation usually plays a prominent role. Innovation can take many different forms, such as product, customer experience, business model, service and process innovation. However, becoming innovative is not easy. Innovative retailers are those that excel at solving high-priority problems for their target customer and help meet unmet customer needs – often ...

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Does the new need to be new?

Does every innovation need new technology, or a new manufacturing process, or a new patent? Does it need to be new for the sake of it? Not if you understand exactly what you have before you start, and how it can be exploited further to meet new demands in the marketplace.

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What Types of Innovation Projects Should Be Included In Your Portfolio?

Question: We’re a very large, well-known consumer products company, and our portfolio is actually quite complex, as we have many different types of initiatives included, all at vastly different stages. In fact, we often debate whether certain projects should be included at all. Do you have any leading practices related to defining what should be included, what should be left ...

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When More Innovation Isn’t Your Best Option

Stressed Innovator

The more innovation, the better. That seems to be the going mantra. After all, who wouldn’t want to come up with something new? You can gain additional share of existing markets, or even create new ones. But there comes a tipping point. One where more innovation doesn’t help a business. It hurts it. When improperly paced (i.e., pacing too many ...

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