Consumer Innovation

The Death of Daily Deals and Digital Coupons?

Editors Note - this is the first in our Industry View series in which we do a deep dive into an emerging industry's innovation opportunities. Groupon’s “stutter-step” IPO. A drop in traffic to their site and that of Living Social. Facebook’s abrupt about face in the daily deal segment. Yelp’s downsizing. These recent events have left many claiming that the best days of the digital coupon are now behind us.

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