Consumer Innovation

Customer driven innovation at Ricoh

Mike Irvine is the leader of Ricoh’s European Technology Centre. His team is responsible for bridging the gap between Customers business needs and the Ricoh engineering and development teams. I met with Mike at Barcelona Innovation summit, and was impressed by the presentation he delivered on customer driven innovation, and how Ricoh unfolds various ways to involve customers in its product roadmap. Mike kindly accepted to answer a few questions about it.

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How to Innovate with the Crowd

How to Innovate with the Crowd

Emilie Ruiz is a researcher at IREGE, University Savoie Mont Blanc, France. Hereafter she shares some key lessons on how corporations can set-up a crowdinnovation platform, and maximize its benefits, streamlining the adoption of the platform externally and internally through key success factors. Moreover she identifies when the adoption factors matter along the process. Imagine with Orange was lucky to be ...

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CPG: A New Way Amazon Changes Everything

Amazon Frito Lay Box

The arrival of the Internet began major disruption to decades old methods of consumer packaged goods (CPG) distribution. The tried and true method of manufactures selling to a collection of wholesalers, who then sold the product on a range of retailers began to be reexamined. We saw the arrival of online retailers like Amazon who sought to compete with brick ...

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