Creativity

Try this Ideation Method – The Ideas Exchange

The Ideas Exchange is a brainstorm method which works well for larger groups.   It is easy to run, quick and effective.  This is the procedure: The problem is clearly stated. Everyone is given two colored cards (or post-it notes). Say one white and one pink. Working silently and individually they write down a sensible idea to solve the problem ...

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Primed & Ready: How to Extend Your Brand & Conquer Adjacent Spaces

It’s easy to think big. What’s harder is to activate the ideas that push the envelope responsibly. Welcome to the ‘Overlooked Middle’ —the way to tap sweet spots you’ve been missing. _____ When I’m in an ideation session, concepts typically fall into one of two banks: core ideas, which nestle tightly with the brand’s existing equity and assets, and disruptive ideas—blue-sky, ...

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The Case of the Stolen Idea

What happens when your idea is stolen? You have an idea. Your great, wonderful idea which is the best thing anyone has heard in years or centuries… As many other innovators, you explain your idea to your friends, colleagues or superiors trying to get funding or valuable feedback. But then, weeks or months later, you found out that someone realized ...

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How the U.S. government can boost startups, innovation, and jobs!

The Jumpstart Our Business Startups (JOBS) Act was signed into law by President Obama in May 2012. The idea was to relax regulations that prevented or slowed early stage investments by non-institutional investors. One of the main achievements of the new law was to allow crowdfunding. Until that point, private investment was limited by the SEC to accredited investors, and only up to 50 of those, ...

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The Real Reasons Failure Is Important To Innovation

We’ve all heard the mantras around failure. “Fail fast. Fail often.” “Love your failures.” “You can’t succeed without failure.” But why? Why is failure so important to innovation and success? Why are we constantly being told to embrace failure rather than run away from it? We are told often it’s because we learn the most from our mistakes. If we ...

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Dive Into Guilt Free Indulgence

The latest in our series on trend mashups (which started with our article on eco lux) is the unlikely combination of guilt free indulgence. This is where the ‘better for me’ trend comes face to face with the societal shift toward a more hedonistic lifestyle. The Food Peopledefine this merging of priorities as “better for me indulgence”. As a nation, we’ve been ...

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The Opportunity Cost Of Not Innovating

It seems to be ingrained in businesses to ask, “what’s the cost?” when considering a new innovation, but rarely do they ask, “what’s the size of the opportunity we miss if we don’t do this?”.   Business history is unfortunately plagued with examples of companies that have paid a high price for not innovating. Such as AT&T missing the mobile ...

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