Creativity

Ethnography Alone Cannot Generate Transformative Insights

Consumer anthropology offers such refreshing insights into the marketplace, re-humanizing the relationship between people, things and stores in very profound and moving ways. This movement also has helped stores get their noses out of spreadsheet and theories and keep their eye on the customer experience. Whether in-store or online, this ethnographic sensitivity has positively been leveraged to optimize the present ...

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50 Quotes to Spark a Culture of Innovation in 2017

An inspiring quote is a great tool for changing a mindset. I made a personal collection of 50 outstanding quotes on change and innovation. Use them to inspire others to start a culture of change, to think different and to prioritize change and innovation at the start of 2017. 1. Nothing is stronger than habit. [Ovid] 2. If you always ...

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Innovation through Intelligence – Call for case studies

I've been commissioned to write a new book for Routledge with the working title "Brain Based Enterprises" for 2017 following my 7th piece of work, "Leading, Innovation, Creativity and Enterprise" for Bloomsbury. I'm looking for businesses and organisations who wish to participate via case studies or mini cameos with attendant PR benefits for those enterprises and individuals that contribute.

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10 Great Ideas That Were Originally Rejected

History has shown us that a lot of wise people haven’t been able to recognize the potential of a great idea. “This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” Western Union internal memo dated 1876. “I do not believe the introduction of motor-cars will ever ...

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Design Thinking as Worldview

Design Thinking as Worldview

Design thinking is considered a human-centered framework for problem solving, used in formal innovation work in many fields: health care, consumer products, software, medical devices, durable goods, services and city planning. Design thinking has been perhaps the most lauded innovation method. In brief, the phases include empathy, define, ideation, prototyping, testing and storytelling. Here’s the weird factor. The more I practice design ...

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Six Sets of Eyes for Innovation

Six Sets of Eyes for Innovation

To successfully foster an innovation, you have to look through at least six different sets of eyes. First, you have to unlearn everything you know. Admit it. You are biased, pre-programmed, and your bonus is tied into business results. Apply sincere empathy with people who do not know as much as you. To enter a beginner’s mind and renew how you ...

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Leonard Cohen R.I.P.

A few years back I performed a tribute to Leonard Cohen at The Edinburgh Festival. As a result I became fascinated by the man behind the seemingly sombre songs, although I came to learn of a much lighter and humorous individual behind the poems through that process. In common with other poets who set their work to music such as ...

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The Tesla of Bikes Got a Brilliant Idea

VanMoof Electric Bicycle

What do you do when you sell expensive products online, and they arrive at your customers damaged? You have to come up with a brilliant idea. Check it out. Products getting damaged while being shipped, was a real challenge for Dutch bicycle manufacturer VanMoof, ‘the Tesla of Bikes’. They manufacture street bikes that are at the high-end of the market, equipped ...

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Should the Manager be in the Ideation Meeting?

You want to hold a meeting with your team in order to generate some really creative ideas. You would like the group to challenge assumptions, think differently and come up with plenty of radical proposals.  Here is the dilemma. You naturally want to lead the meeting but should you be in the room at all? Unfortunately for managers, your presence ...

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Generating Discovery for Innovation

Just in case you haven’t seen the latest Star Trek movie yet, here is one of its key messages; “You know the greatest danger facing us is ourselves, an irrational fear of the unknown. But there’s no such thing as the unknown– only things temporarily hidden, temporarily not understood” Our approach to innovation at ImagineNation™ enables you to generate discovery ...

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