Creativity

The State of Crowdsourcing in 2016

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Based on an updated 2015 dataset, the eYeka report provides an analysis of the latest evolutions of how the world’s largest companies are leveraging creative crowdsourcing. The report looks into which sectors, companies, and brands are the most active users of crowdsourcing for marketing and innovation, with a specific focus on FMCG. It also analyses the latest trends in the ...

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Can you set targets for creativity? Part 1 – why?

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This is the first of two articles on setting targets for creativity. The topic of part 1 is why targets should be set; part 2 deals with how to set them. There is a stereotypical representation of creativity as a light bulb moment, which in reality isn’t common. Related to this, there is the perception that creativity is something purely ...

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The Power of Unplugging

The Power of Unplugging

A favorite vacation spot is the Forgotten Coast, a cape wedged in between the sea and a bay. The best part of the location is that a smartphone connection does not work. All of the incessant demands of running a business, having clients, making social media updates, keeping up with news for organizations for whom we serve on boards: poof, gone.

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Innov’Up at La Poste (French mail company)

Innov'Up at La Poste (French mail company) -Innovation Excellence

Aude Le Carpentier is in charge of Innov’Up Creativity, in the Service-Mail-Parcel sector of La Poste. She’s a 27 year-old manager of a team of 15 creative people, helping business teams to develop innovative services. She kindly accepted to answer our questions on the story of Innov’Up. 1)  What is ‘the reason why’ for Innov up Creativity? Where does it ...

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How to Innovate with the Crowd

How to Innovate with the Crowd

Emilie Ruiz is a researcher at IREGE, University Savoie Mont Blanc, France. Hereafter she shares some key lessons on how corporations can set-up a crowdinnovation platform, and maximize its benefits, streamlining the adoption of the platform externally and internally through key success factors. Moreover she identifies when the adoption factors matter along the process. Imagine with Orange was lucky to be ...

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Four Routes to Simplify Innovation

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The Fuzzy Front End of innovation ends when an organization approves and begins the formal development of a new concept.[i] It’s the end of the beginning. This informal start of innovation is unfortunately packed with lots of obstacles that should be avoided. To raise the effectiveness of your efforts, I like to simplify the front end of innovation by giving you four ...

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How to be Radically Open-Minded

How to be Radically Open-Minded

(in times of exponential change and innovation) Most of us like to see ourselves as open-minded. In the workplace, we claim to be open to our colleagues’ ideas and suggestions, and from time to time we even go along with some of those ideas rather than ours. As long as their ideas don’t compete with our paradigms, assumptions and preconceptions ...

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