Creativity

Creativity Redefined for Innovation

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The words “creative” and “creativity” have been hi-jacked by the world of advertising. The word means something specific to those familiar with Mad Men or Thirty-something advertising stereotypes. In these cases – and the cases of classic advertising – creativity was visual, copy, or positioning cleverness applied at the end of the new product process, when it was time to market downstream.

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The Innovative Mindset

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Over the course of my career as a cognitive psychologist, I have always been interested in examining the “light bulb” moment, or the moment an insight occurs. In my book, Seeing What Others Don’t: The Remarkable Ways We Gain Insights, I analyzed 120 incidents in which insights occurred in an attempt to learn more about how insights arise, and to develop new strategies for people and organizations to boost their insights. Recently I formulated a strategy to help people gain more insights. This article outlines my strategy, as well as my research about how insights arise.

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The Rise of the Smart Creative (Lessons from Google)

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IBM Learning is now developing a completely different set of competencies which they encapsulate and describe as an ‘adaptive learner’. Stating that “innovation is the art of combination” where designers, developers, and engineers (and supervisors, managers and leaders) are required to combine their ‘expert intuition’ (and knowledge, skills and experience) with ‘strategic intuition’ (and innovative thinking).

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Four Key Strengths of the Effective Leader

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Leaders in every organization, small or big, play an important role to help create a culture of continuous improvement. It is about the difference a leader can make. It is about an experience, the individual as a leader, can create beyond just a basic job role. What are a few basic and co-related aspects that may make the difference to be an efficient and effective leader ?

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