Creativity

The Dream Catalog

For many companies, the catalog of products is the strongest statement of brand positioning a company can make. It is your arsenal of commercialization. So imagine you could peek into the future and see a copy of your company’s product catalog five years from now. What would it look like? What if you could design it now? What would you ...

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Work Can Be Fun

by Kevin Roberts I don’t get a lot of free time, and that’s the way I like it. For me it’s never been about work-life balance, but always about work-life integration. Finding compelling and compatible work to who I am and who I want to continue being, and devoting everything I have to performing at peak, getting into flow. In ...

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Challenge Your Assumptions

Every time that we approach a problem, in any walk of life, we bring to bear assumptions that limit our ability to conceive fresh solutions. Brilliant thinkers are always aware of assumptions and are always happy to confront them. There is a story told about a northern pike, a large carnivorous freshwater fish. A pike was put into an aquarium, ...

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Innovation Perspectives – Fixedness

This is the eighth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What is the most dangerous current misconception in innovation?’. Now, here is Drew Boyd’s perspective: by Drew Boyd “It’s not what you don’t know that will get you. It’s what you know that ain’t so.” – Will Rogers ...

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People With Passion Drive Innovation Success

I love those truisms that people use to describe a situation. Strangely they are usually based on obvious failures, but perhaps it’s simply easier to teach people based on failure than success. Some relatively well-known truisms include: You can lead a horse to water but you can’t make him drinkYou can’t push a string uphillTime waits for no man I’d ...

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Create It and They Will Come

by Kevin Roberts I’ve been amazed by the global enthusiasm for the iPhone apps that continue to proliferate around the world. Creating an app is as simple as thinking of something useful. It’s the modern day inventor’s route to riches, and the modern day consumer’s lifestyle compressed onto a small device. The creativity just keeps on coming, and it has ...

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Creating Mobile Products by Division

Mobility is a good thing. As mobility increases, so does our standard of living. Mobility expands job opportunities, enriches our personal life, and boosts prosperity. For nations, mobility expands trade, creates wealth, and makes countries more competitive. Mobility even helps us live longer. For hundreds of years, life expectancies hovered around 40 years. During the 1800s they began to shoot ...

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21 Great Innovation Methods

How hard is it to innovate? Not once but over and over? How can you repeatedly implement great new products, processes or services? Continuous innovation is not easy and if you keep using the same method you will experience diminishing results. Try innovating how you innovate by employing some of these ideas. Copy someone else’s idea. One of the best ...

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Innovation and Idea Management

From Ideation to Collaboration to Execution by Robert F. Brands Innovation: What a great idea! Innovation thrives on a diet of news ideas. It needs fresh thinking and a different perspective from across the organization. We’ve noted that Innovation = Creative x Risk Taking. Setting aside risk for the moment, creativity is a central element to the innovation process. But ...

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Are Facebook And Twitter Bad For Your Brain?

Or Does It Actually Make You A Better Person? by Idris Mootee Here is an old vision of a high-tech future. It is old magazine illustration in 1969 a Japanese Sunday magazine, which show life in the future, pervaded by computers. This illustration “The Rise of the Computerized School,” by Shigeru Komatsuzaki is an illustrated scenario of what schools will ...

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