Culture & Values

Brand for Something

It’s no longer just enough for brands to use social like as if it’s just another media channel. A brand’s uniqueness, actions, and ideals will be the main differentiator in those that truly make a lasting connection with people.

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How to Scale Innovation

Increasingly, companies who have long focused on open innovation and idea management are incorporating design thinking as part of a “well balanced diet” for enterprise innovation. We at batterii are excited to be working with Pfizer, one of the world’s largest biopharmaceutical companies, to help them bring the power of human centered innovation to every one of their 77,000 employees.

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It’s About Them: Leading for Innovation

Leaders must involve their entire organization in the vision, and promote an honest and open climate to achieve a meaningful shared vision of the future. While it may be easy to focus the lens inward, leadership is never about you… it is about them. The people you lead, and the teams who put their trust in your tenure.

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High Moral Values and Innovation

In 1959 Nils Bohlin, an engineer at the Swedish Car Manufacturer Volvo, invented the first three point safety belt. It was much more effective than the standard lap belt (as still used on airplanes). Volvo, realising the importance of this invention, chose not to patent it but to share the idea with other vehicle manufacturers. They may have lost some revenues but their action undoubtedly saved many lives and it cemented Volvo’s reputation as a highly ethical company committed to safety.

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