Culture & Values

The Innovation Box

Jeffrey-Phillips-1

If you stick around innovation practice and theory long enough, you'll hear the "box" mentioned many times. Clients want their teams to think "outside the box". People are criticized for any ideas that are "inside the box". Consultants and industry thinkers will talk about the value of the box and whether the team needs to be "in the box" or "out of the box" in order to succeed.

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