Customers

Moving Into a New Innovation Era

innovation_ecosystem

Coming your way in 2017 There is a profound shift taking place, relating to innovation. Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact. There is a search for new solutions. One of the implications is this growing recognition that innovation is rarely succeeding in isolation ...

Read More »

CPG Brands Struggle as Consumers Demand ‘Supply Chain’ Transparency

honesty

Understanding consumer needs and demands and then adapting to them often requires companies to change their processes and innovate. In a recent podcast, AgFunderNews addressed how CPG brands are struggling to be transparent throughout the supply chain. As consumers shift and become more socially and environmentally responsible, Fortune 500 companies and startups are seeking R&D consultants like PreScouter to uncover ...

Read More »

What if We Listened to All of Our Stakeholders?

listen

For the past year, I’ve been working with a Baptist minister, Rev. Jeffrey Brown, to help fund and scale his proven approach to violence reduction. Rev. Brown has spent the past 25+ years helping Boston and 21 other communities reduce violence. His TED talk tells the story about the The Boston Miracle — a 29 consecutive month period of zero juvenile homicides. As ...

Read More »

Trend-driven Innovation for Product Managers

Consumer Trends

Smart product managers study trends and innovate accordingly. This is trend-driven innovation. Uber’s success is an excellent example of trend-driven innovation. It made transportation more convenient and also made earning money easier for drivers. Both were possible due to changes in perceptions of sharing – a trend that became known as the sharing economy. Trends can be a product manager’s ...

Read More »

How to Innovate with the Crowd

How to Innovate with the Crowd

Emilie Ruiz is a researcher at IREGE, University Savoie Mont Blanc, France. Hereafter she shares some key lessons on how corporations can set-up a crowdinnovation platform, and maximize its benefits, streamlining the adoption of the platform externally and internally through key success factors. Moreover she identifies when the adoption factors matter along the process. Imagine with Orange was lucky to be ...

Read More »

Don’t Neglect Innovation

Don't Neglect Innovation

I haven’t been contributing as many articles here, as a result of some intensive consultancy projects and some personal time. Now that I’m back, refreshed and raring to go, the first thing that struck me was the analogy to innovation itself.  It’s easy for companies to be distracted and take the eye off innovation.  In many cases, it does indeed ...

Read More »