Customers

Succeeding with Outsourcing? Time to Reinvest for Success!

made-in-the-usa

With a hypersensitivity towards profit margins, too often companies justify outsourced manufacturing with lower costs and better-looking accounting numbers. But this cost-cutting craze is at odds with many apparel companies' long-term focus on being or becoming market leaders. While efficiency is important and outsourcing can help to reduce manufacturing costs, these companies can't cut their way to creating the next design trend. Instead...

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For whom do you create new products?

Woman Hand Picks Symbol Business Man From Row Of Businessmen

According to AcuPoll more than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work. Every year, billions of dollars shrivel down to zero. Careers and jobs lost. So much talent and energy gets wasted in the misdirected compulsion ...

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Does the new need to be new?

Image of astonished business woman holding ipad

Does every innovation need new technology, or a new manufacturing process, or a new patent? Does it need to be new for the sake of it? Not if you understand exactly what you have before you start, and how it can be exploited further to meet new demands in the marketplace.

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Moving Into a New Innovation Era

innovation_ecosystem

Coming your way in 2017 There is a profound shift taking place, relating to innovation. Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact. There is a search for new solutions. One of the implications is this growing recognition that innovation is rarely succeeding in isolation ...

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CPG Brands Struggle as Consumers Demand ‘Supply Chain’ Transparency

honesty

Understanding consumer needs and demands and then adapting to them often requires companies to change their processes and innovate. In a recent podcast, AgFunderNews addressed how CPG brands are struggling to be transparent throughout the supply chain. As consumers shift and become more socially and environmentally responsible, Fortune 500 companies and startups are seeking R&D consultants like PreScouter to uncover ...

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What if We Listened to All of Our Stakeholders?

listen

For the past year, I’ve been working with a Baptist minister, Rev. Jeffrey Brown, to help fund and scale his proven approach to violence reduction. Rev. Brown has spent the past 25+ years helping Boston and 21 other communities reduce violence. His TED talk tells the story about the The Boston Miracle — a 29 consecutive month period of zero juvenile homicides. As ...

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Trend-driven Innovation for Product Managers

Consumer Trends

Smart product managers study trends and innovate accordingly. This is trend-driven innovation. Uber’s success is an excellent example of trend-driven innovation. It made transportation more convenient and also made earning money easier for drivers. Both were possible due to changes in perceptions of sharing – a trend that became known as the sharing economy. Trends can be a product manager’s ...

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How to Innovate with the Crowd

How to Innovate with the Crowd

Emilie Ruiz is a researcher at IREGE, University Savoie Mont Blanc, France. Hereafter she shares some key lessons on how corporations can set-up a crowdinnovation platform, and maximize its benefits, streamlining the adoption of the platform externally and internally through key success factors. Moreover she identifies when the adoption factors matter along the process. Imagine with Orange was lucky to be ...

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