Customers

How to Effectively Conduct ‘Voice of the Customer’ Research

Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. It requires a multi-layered process that includes both qualitative and quantitative methods, as well as a structure that prioritizes customer wants and needs. The Voice of the Customer (VOC) is such a process.

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The Changing Customer

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In previous articles I’ve spoken about how the pace of change is accelerating, and how for many people (and organizations) things are changing so fast that they feel overwhelmed and that things may be changing faster than some of us humans are able to absorb. I’ve spoken about how we are in the middle of a period of discontinuity thrust upon us by...

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Innovation as a Service!

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Software as a Service (SaaS) is a well known acronym for software distribution model in which applications are hosted by a vendor, and made available to customers over the Internet. Can this concept be applied to innovation? As a matter of fact, we see a growing number of initiatives where innovation endeavor is hosted outside the company.

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Innovative Tech in Customer Support: Only as Good as the Company Using It

We’ve all been there. It’s a weekday night, dinner needs to be cooked, your son is yelling for your help from another room, and you’re stuck on hold with your internet service provider because your modem took a dump on you. While you’re on hold, that elevator jam muzak is periodically interrupted by a recording of a woman who has told you several times that the internet company’s website provides several troubleshooting guides on the most basic systems...

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