Design

Making Design Thinking Work in Complex Ecosystems

Whilst the practice of “build-test-fail-learn-iterate” can lead to elegant innovation and superior user experiences in relatively simple, linear 1:1 company-customer markets such as consumer goods or tech, in markets characterised by many stakeholders with often competing interests, design thinking is less effective.

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The Connecting Art of Selling Outcome-Based Solutions

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The typical linear and often siloed mindset that we have for much of our innovation thinking within our business organizations has to rapidly fall away. We are in the ‘cusp’ of a fundamental change that technology, platforms, and connected ecosystems will bring into the mix for connecting and collaborating in dramatically different ways than the past.

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When Art and Science Combines for Innovation

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The powerful combination of designing and providing something that pushes our existing knowledge, our boundaries, understanding or expectations — and capturing it in thought, explanation, or detailing the discovery makes up the art and science of innovation. We just need to find even better and consistent ways to combine them continuously.

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