Design

Starbucks Retail Innovation in Switzerland

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What happens in Switzerland if you forget to buy your latte or cappuccino before you get on the train? Well, Starbucks has taken the next leap in connecting with customers as they make their rail connections, moving beyond retail locations in train stations across Europe to opening its first store on a Swiss Federal Railways (SBB) car, the national railway line for Switzerland.

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For Innovation: Culture Trumps Office Design

maya

Innovation Labs, either accelerators or corporate bunkers, are now becoming commonplace. As a result, workspace design is booming. Workplace design exerts a powerful force on behavior, but what is its direct influence to innovation? Beyond the initial jolt of excitement it effects on employees, we don’t actually know what happens to office employees after such re-designs?

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