Design

Innovation with Guerrilla Tactics

Being the smallest sewing machine manufacturer in the world, Bernina has always had to focus on innovation to stay one step ahead of their competition. Three years ago they decided to work with HYPE, a leading provider of idea management software. In the following interview, Innovation Manager Michael König gave HYPE some interesting insights into the Bernina innovation process and told us a real success story. HYPE: Mr. König, what is your company’s core business and where does innovation fit? König: The Bernina Company is the last remaining private sewing machine manufacturer in the world. We are also the smallest within the sector; therefore we need to come up with surprising and special offers in order to survive in the market.

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McQueen at the Met – A Lesson in Demand Creation

When the Alexander McQueen: Savage Beauty exhibit closed on August 7 at New York City’s Metropolitan Museum of Art, it left a swath of unmet needs, unfulfilled consumer demand, and a transformation of the designer’s personal and corporate brand.  The late McQueen was elevated from fashion rebel/outsider to Artist/household name in the exhibit’s wake, but for thousands of New Yorkers ...

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After TED – What in the World is Wurman Up To?

What do you do AFTER you invent TED? Steven Heller, another of my Go-To Cultural Cull-Masters delivers the news about Richard Saul Wurman here. Don’t miss an article (3,000+) – Subscribe to our RSS feed and join our Innovation Excellence group! Julie Anixter is Chief Innovation Officer at Maga Design and a Founder of Innovation Excellence.

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IX Treasure Trove – The Debbie Millman Design Matters Interviews

Innovation has many mothers. Over the past few decades, designers have been steadily moving onto the world stage as central figures, arbiters and midwives, in the birth of new innovations. Both inside and outside the corporate process, as seen regularly on the uber-TED channel, and of course (bow, scrape) through the “more money than the US Government” DNA of Steve ...

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Linking Design, Marketing, and Innovation

Over the past few years, the terms innovation and design thinking have taken on a life of their own through a variety of channels and media. Millions of words have been written on these topics by journalists, consultants, practitioners, and curious bystanders. Then throw in discussions about design itself and an even wider range of opinions emerge. What, then is ...

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Design Engineering or Engineering Design?

There has always been confusions among people between industrial/engineering design and design engineering. And the same confusion applies to art school and design school which the lines are often blurred. Standford D-school was originally a engineering school, Brunel is an engineering school, Rhode Island is an art school, Arts Center is a design school, RCA is an art school but certain grad programs are more like design engineering school. The lines are fast blurring. Many students are confused. That's where definitions help!

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