Design

The Art of the Dumb Question

When I was a child, my parents always answered a question with an answer that led to another question.  So early on, I learned to just keep asking questions.  It drove my teachers nuts (don’t get me started on education!) and drives my husband nuts (like that’s the only reason!).  Just to bug my husband further,  I’ve taught our kids to do the ...

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Reverse Brainstorming

A Better Way to Generate Creative Ideas by Jorge Barba When we consider how aha really happens the traditional method we use for generating creative ideas, brainstorming, has flaws. Ask your friends, when do they have their best ideas? They will seldom answer, ‘during a brainstorming session’. Most likely it was in the shower, while driving and stuck in traffic ...

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5 Design Thinking Myths in Business

Myth #1: Every creative person is a design thinker. So you’re creative but doesn’t mean you are equipped to be with design methodologies and trained to be a design thinker, and even so you may not be able to apply them effectively in business decision making. Design Thinkers can imagine the world from multiple perspectives (a creative person see themselves ...

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The Most Innovative Passenger Ship Ever

The legendary ocean liner S.S. United States was in the news today when it was announced that the preservationist group S.S. United States Conservatory will officially become the owner of the ship, buying it for $3 million from cruise-line operator NCL Group. The ship, which hasn’t sailed since 1969, has bounced from from owner to owner during that 40 year ...

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Future of Search will be in Social Mobile

Does Social Search Make Any Sense? by Idris Mootee A friend of mine visited me from Japan and our conversation was around mobile search, since Apple’s acquisition of Siri, a company that makes voice-operated personal assistant app for the iPhone, people wonder what’s Apple intent was. This move has big implications for the future of mobile search and is just ...

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A Unifying Theory for Manufacturing?

The notion of a unifying theory is tantalizing – one idea that cuts across everything. Though there isn’t one in manufacturing, I think there’s something close: Design simplification through part count reduction. It cuts across everything – across-the-board simplification. It makes everything better. Take a look how even HR is simplified. HR takes care of the people side of the ...

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Why, What, How

New Thinking for the Engineering Community by Dr. Mike Shipulski Sometimes we engineers know the answer before the question, sometimes we know the question’s wrong before it’s asked, and sometimes we’re just plain pig-headed. And if we band together, there’s no hope of changing how things are done. None. So, how to bring new thinking to the engineering community? In ...

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Is 'Enough' the new 'Best'?

Muji Thinks So by Idris Mootee I am not a superfan of Muji but I am very impressed with their last three years of repositioning or finetuning of the brand and after spending 15 minutes in one of their stores in Tokyo I can see why they are doing well. The concept is exporting well to the US too. If ...

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