Design

Diabolically Simple Prototypes

If Camp A says it will work and Camp B says it won’t, a prototype will settle the disagreement pretty quickly. It will work or it won’t. And if it works, the idea behind it is valid. And if it doesn’t, the idea may be valid, but a workable solution is yet-to-be-discovered. Either way, a prototype brings clarity.

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Ethnography Alone Cannot Generate Transformative Insights

Consumer anthropology offers such refreshing insights into the marketplace, re-humanizing the relationship between people, things and stores in very profound and moving ways. This movement also has helped stores get their noses out of spreadsheet and theories and keep their eye on the customer experience. Whether in-store or online, this ethnographic sensitivity has positively been leveraged to optimize the present ...

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Design Thinking as Worldview

Design Thinking as Worldview

Design thinking is considered a human-centered framework for problem solving, used in formal innovation work in many fields: health care, consumer products, software, medical devices, durable goods, services and city planning. Design thinking has been perhaps the most lauded innovation method. In brief, the phases include empathy, define, ideation, prototyping, testing and storytelling. Here’s the weird factor. The more I practice design ...

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Six Sets of Eyes for Innovation

Six Sets of Eyes for Innovation

To successfully foster an innovation, you have to look through at least six different sets of eyes. First, you have to unlearn everything you know. Admit it. You are biased, pre-programmed, and your bonus is tied into business results. Apply sincere empathy with people who do not know as much as you. To enter a beginner’s mind and renew how you ...

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Leadership Lessons from a Design Thinking Pioneer

Max DePree

The former CEO of Herman Miller, Max DePree said, “I’ve got so many MBAs, but what I need is a poet. Poets are the original systems thinkers.” This poetic mode is the critical perspective for a human-factor and design business – and Herman Miller is the most apt precursor in the design thinking revolution, so they knew the value of this ...

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Situational Medicine, Purpose, and Innovation

Situational Medicine

Encouraged by 1000s of Leadership Training workshops, books and sessions, I took a time to contemplate and draft my purpose. The idea is that if you know your driving purpose, this knowledge will guide and attune all future growth. The purpose will act as a point of inspiration, a decision filter, and also an endless surplus of renewal. Discerning a ...

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Let’s Digitize the Innovation Process!

What if mobile was the right media to support, democratize, and streamline the innovation process? Moodi Mahmoudi is one of the founders of Collaborne, and thats’ excatly what his startup is trying to achieve. He tells us more about it, while receiving us in their gorgeous premises in Amsterdam. The innovation management dilemma Is really innovation a problem companies want ...

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Moving Away from Best Practices

If the work is new, there is no best practice. When you read the best books you’ll understand what worked in situations that are different than yours. When you read the case studies you’ll understand how one company succeeded in a way that won’t work in yours. The best practices in the literature worked in a different situation, in a ...

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