Digital

The Social Media Lab from Belgium

Social Media Data

François Lambotte, PhD in Management Science, professor, and deputy dean of ESPO (University in economical, scoial, political, and communication sciences)  is heading the UCL Social Media Lab. UCL means Catholic University of Louvain, a great city near Brussels in Belgium. But what does Social Media Lab encompass? François tells us more about it. Nicolas Bry: What is the reason why ...

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Why Companies are Investing More in Services and Software than Products

How to Protect Breakthrough Innovation

Since the release of its first polished-steel plow way back in 1837, John Deere has provided the heavy machinery to prep, plant and harvest crops. Over the years, it has evolved into a true American icon. And its green and yellow tractors are undoubtedly the first thing many people associate with the John Deere brand. Until recently, the company’s research ...

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Moving Into a New Innovation Era

innovation_ecosystem

Coming your way in 2017 There is a profound shift taking place, relating to innovation. Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact. There is a search for new solutions. One of the implications is this growing recognition that innovation is rarely succeeding in isolation ...

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Online Marketing Is Dead. Long Live Online Marketing!

RIP-710823

We marketers have all heard the jokes about how half our marketing is working—but we never know which half… That’s a message I really like, actually. We need to hear it from time to time, because—let’s be honest—there remains some truth to it. When online marketing came on the scene, it seemed as if all that might change. New analytics ...

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Consulting Industry Caught in the Crossfire

Consulting Industry Caught in the Crossfire

The worlds of employment and business are becoming increasingly turbulent as the stability of the enterprise grows ever shorter, the loyalty of the enterprise to its people faces extinction, and the wealthy countries of the world stand at a precipice of overhanging debt. Increasingly intelligent digital technologies and mercurial customer expectations threaten both people and enterprise at every turn.

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#welovestartups: Oracle startups program

Currently looking after Oracle France corporate responsibility, Dominique van Deth always thought that companies could have a significant impact on Society. For 5 years, Dominique has been managing startups programs, and he launched in 2014 a structured program to engage volunteers in helping startup grow. I met him at Les Hacktivateurs afterwork, and he kindly accepted to tell us more about Oracle startups program.

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Agile at Orange France

Koen Vermeulen is CIO at Orange France, and awarded CIO of the year in 2015. He kindly accepted to answer a few questions related to the implemnation of Agile methodology, and how it brings a brand new spirit for innovation projects.

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