Digital

The Future of Insurance: 15 predictions for 2017

  Editor’s note: This is an excerpt from Matthew Griffin’s upcoming paper The Future of Insurance 2020 & Beyond. It is clear from the developments and progress made in 2016 though that the industry’s appetite, pace, and propensity for change, albeit partially fuelled by an increasingly competitive and dynamic marketplace, is accelerating. It’s unlikely that 2017 will be a breakout ...

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The Complexities of Digital Transformation

I have been reading about digital transformation everywhere I go on the internet for some time now and yet, I don’t yet see true success stories of a brand or a business that has actually successfully gone through and transformed, in the true sense of transformation. The question is why is this so?

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The Social Media Lab from Belgium

Social Media Data

François Lambotte, PhD in Management Science, professor, and deputy dean of ESPO (University in economical, scoial, political, and communication sciences)  is heading the UCL Social Media Lab. UCL means Catholic University of Louvain, a great city near Brussels in Belgium. But what does Social Media Lab encompass? François tells us more about it. Nicolas Bry: What is the reason why ...

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Why Companies are Investing More in Services and Software than Products

How to Protect Breakthrough Innovation

Since the release of its first polished-steel plow way back in 1837, John Deere has provided the heavy machinery to prep, plant and harvest crops. Over the years, it has evolved into a true American icon. And its green and yellow tractors are undoubtedly the first thing many people associate with the John Deere brand. Until recently, the company’s research ...

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Moving Into a New Innovation Era

Coming your way in 2017 There is a profound shift taking place, relating to innovation. Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact. There is a search for new solutions. One of the implications is this growing recognition that innovation is rarely succeeding in isolation ...

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Online Marketing Is Dead. Long Live Online Marketing!

We marketers have all heard the jokes about how half our marketing is working—but we never know which half… That’s a message I really like, actually. We need to hear it from time to time, because—let’s be honest—there remains some truth to it. When online marketing came on the scene, it seemed as if all that might change. New analytics ...

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