Digital

Flaws in the Crawl Walk Run Methodology

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Many of you may have heard of the Crawl Walk Run project methodology. For those of you that haven't the idea is that if a project team is trying to achieve something big, that sometimes you have to evolve your approach in stages rather than trying to make all the changes all at once. Many people are quite fond of this approach and can be heard repeating the mantra...

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The Digital Innovation Talent Shortage

The sad truth is that most companies don't realize that they need to begin thinking and acting like a technology business or they'll go out of business. GE, based on this ad campaign, obviously does. I won't re-visit all of the points in my previous article, but instead I encourage you to read it, and for now I'll focus on additional thoughts emerging since then.

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Is Gamification Right for Your Company?

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If you’ve ever received a lollipop after an unpleasant visit to the doctor, or received a gold star in Kindergarten for good behavior, then you’re already familiar with the concept of gamification. On its face, it can be considered complex and unapproachable, but in fact, its basic premise has been around longer than we think.

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Brand for Something

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It’s no longer just enough for brands to use social like as if it’s just another media channel. A brand’s uniqueness, actions, and ideals will be the main differentiator in those that truly make a lasting connection with people.

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Transcendent Computing Emerges

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The late 70′s must have been a crazy time. Beyond just Jobs and Woz and Gates and Allen, there was Osborne and Bricklin and Peddle and Bushnell. They must have known they were at a tipping point but just couldn’t quite sense the enormity of change that was about to take place. What emerged of course was the era of personal computing.

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