Digital

Is Gamification Right for Your Company?

Twitter-copy-7

If you’ve ever received a lollipop after an unpleasant visit to the doctor, or received a gold star in Kindergarten for good behavior, then you’re already familiar with the concept of gamification. On its face, it can be considered complex and unapproachable, but in fact, its basic premise has been around longer than we think.

Read More »

Brand for Something

AS-Banner-for-IE-v1-2

It’s no longer just enough for brands to use social like as if it’s just another media channel. A brand’s uniqueness, actions, and ideals will be the main differentiator in those that truly make a lasting connection with people.

Read More »

Transcendent Computing Emerges

newformtechnology-1024x575

The late 70′s must have been a crazy time. Beyond just Jobs and Woz and Gates and Allen, there was Osborne and Bricklin and Peddle and Bushnell. They must have known they were at a tipping point but just couldn’t quite sense the enormity of change that was about to take place. What emerged of course was the era of personal computing.

Read More »

Opening Data to Innovation: stories, takeaways and twists

Twitter-copy-2

There's lot of discussion now about "big data" and "open data". I've hunted stories from Britain and Japan that fall into three groups: using patterns in visitor behaviour to redesign their experience; using social data and peer benchmarking to help individuals; and using crowdfunding to measure demand for innovative new products. Distilling takeaways and twists on each set of stories, I suggest four principles for working with data that relate to curiosity, empathy and generosity.

Read More »

What’s So Great About Oscar?

oscar-sign-300x180

As I was looking for a new health insurance policy recently, I started searching for Obamacare, and the result in the first position came up with something called Oscar. I have vaguely remembered seeing the name somewhere… ah! An ad on NYC subway! I clicked through to fill out a form of about 10 questions that, to my great surprise..

Read More »