Digital

Brand for Something

It’s no longer just enough for brands to use social like as if it’s just another media channel. A brand’s uniqueness, actions, and ideals will be the main differentiator in those that truly make a lasting connection with people.

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Transcendent Computing Emerges

The late 70′s must have been a crazy time. Beyond just Jobs and Woz and Gates and Allen, there was Osborne and Bricklin and Peddle and Bushnell. They must have known they were at a tipping point but just couldn’t quite sense the enormity of change that was about to take place. What emerged of course was the era of personal computing.

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Opening Data to Innovation: stories, takeaways and twists

There's lot of discussion now about "big data" and "open data". I've hunted stories from Britain and Japan that fall into three groups: using patterns in visitor behaviour to redesign their experience; using social data and peer benchmarking to help individuals; and using crowdfunding to measure demand for innovative new products. Distilling takeaways and twists on each set of stories, I suggest four principles for working with data that relate to curiosity, empathy and generosity.

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What’s So Great About Oscar?

As I was looking for a new health insurance policy recently, I started searching for Obamacare, and the result in the first position came up with something called Oscar. I have vaguely remembered seeing the name somewhere… ah! An ad on NYC subway! I clicked through to fill out a form of about 10 questions that, to my great surprise..

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Editor's Pick: Help Launch Derrick Ashong's World Cup of Hip Hop on IndieGogo

The Editors Pick this week is Derrick Ashong's Take Back the Mic: World Cup of Hip Hop - a global competition for musically inclined youth and their fans. From Ghana originally, Ashong understands that the most powerful way for global youth to find their own powerful original voices is to (have them) Take Back the Mic. This is an IndieGoGo campaign worth checking out and funding.

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