Entertainment

Pepsi's Failure to Walk the Talk…and a BIF Biz Lesson

Pepsi Refresh failed because it had no relevance to the brand’s operations or heritage. Pepsi never earned that particular mission and therefore consumers saw little need to reward the company for its efforts. Contrast Business Innovation Factory (BIF), an organization that brings cutting edge innovation techniques to social initiatives, many of which are similar to those Pepsi Refresh sought to promote.

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World Cup Innovation

As I watched the matches over the last few weeks, I found myself thinking about how innovation practitioners could benefit from examining their work efforts using examples from soccer. From the start to the end of a match, soccer is rife with lessons learned for the innovator.

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