Entertainment

Improvisation and Innovation Lessons from Prince

"To reach mastery in improvisation paradoxically requires intensive detailed preparation. What looks like a seamless performance is the result of many hours of preparation and Prince is meticulous in this respect. In business this has been referred to ‘the 10,000 hours effect’ by Tom Peters and, more recently, Malcolm Gladwell.

Read More »

Lessons of Pawn Stars

Yes, you read that correctly. PAWN Stars. This reality television show on The History Channel chronicles a pawn shop outside of Las Vegas. I enjoy the show because of the history associated with the pieces that are brought in for sale. In addition to rifles from the revolutionary war and antique political documents, people bring in some unusual items like old videos games, dilapidated cars, and various novelty items.

Read More »

End of the Line for the Printed Word

One trend was highlighted again today. Of eight people sunbathing and reading around the pool, only two had paper books - and one of those was me. My excuse is that I had been running a conference in Miami and was given a book on quantum mechanics. Otherwise there would have only been one paper book in evidence.

Read More »

"Me too" is Not Innovation

This holiday season Amazon introduced its tablet, the Kindle Fire. It was seen as a major move for Amazon, a possible threat to Netflix and an attractively priced alternative to the iPad. The media gushed. Jeff Bezos did his best Steve Jobs impression. It won’t mean a thing. A year from now, the iPad will still rule the tablet world.

Read More »

Marketing Innovation – Pants on Fire and the Metaphor Tool

Here is an example from the long-running Progressive campaign featuring the lovable character, Flo. It uses the metaphor tool. The Metaphor is the most commonly used tool in marketing communications because it is a great way to attach meaning to a newly-launched product or brand. The Metaphor Tool takes a well-recognized and accepted cultural symbol and manipulates it to connect to the product, brand, or message.

Read More »

Dynamic Pricing Hits Broadway

This past weekend, a New York Times story written by Patrick Healy described how Broadway is adopting the newest trend in pricing models - dynamic pricing. The article - Broadway Hits Make Most of Premium Pricing - highlighted the recent success of performances like "Hugh Jackman; Back on Broadway" in leveraging dynamic pricing.

Read More »