Entertainment

Targeted Advertising While You Fly

For targeting purposes, the airlines know who purchased the ticket (likely their age (senior/adult/child), phone number, e-mail, address, zip code, how much they paid, the credit card they paid with, etc.). About frequent fliers they will also know how frequently they fly, their home airport, and maybe even whether they are traveling on business and for which company. So it would definitely be possible to design a system to target advertising in-flight. So why haven't they done it?

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Innovation Lessons from The Artist

Perfect Harmony: MBA and MFA Mindsets

Have you seen The Artist? The film recently won the best film award at the Oscars. It is a charming tale about the transition from silent movies to talkies. It is remarkable for a number of reasons – not least because it is a silent movie in black and white with unknowns as stars.

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Lin-sanity, Innovation and The Educated Gut

Though I'm not a Knicks fan, I must admit that I've been caught up in "Lin-sanity": the meteoric (and still very early) rise of Jeremy Lin, an unheralded, journeyman bench player who several weeks ago was on the verge of another cut but has put together the most impressive start for a player's first 5 games in the past 40 years. Better than Bird, Jordan or Lebron. Who could have guessed?

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Improvisation and Innovation Lessons from Prince

"To reach mastery in improvisation paradoxically requires intensive detailed preparation. What looks like a seamless performance is the result of many hours of preparation and Prince is meticulous in this respect. In business this has been referred to ‘the 10,000 hours effect’ by Tom Peters and, more recently, Malcolm Gladwell.

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Lessons of Pawn Stars

Yes, you read that correctly. PAWN Stars. This reality television show on The History Channel chronicles a pawn shop outside of Las Vegas. I enjoy the show because of the history associated with the pieces that are brought in for sale. In addition to rifles from the revolutionary war and antique political documents, people bring in some unusual items like old videos games, dilapidated cars, and various novelty items.

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End of the Line for the Printed Word

One trend was highlighted again today. Of eight people sunbathing and reading around the pool, only two had paper books - and one of those was me. My excuse is that I had been running a conference in Miami and was given a book on quantum mechanics. Otherwise there would have only been one paper book in evidence.

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"Me too" is Not Innovation

This holiday season Amazon introduced its tablet, the Kindle Fire. It was seen as a major move for Amazon, a possible threat to Netflix and an attractively priced alternative to the iPad. The media gushed. Jeff Bezos did his best Steve Jobs impression. It won’t mean a thing. A year from now, the iPad will still rule the tablet world.

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Marketing Innovation – Pants on Fire and the Metaphor Tool

Here is an example from the long-running Progressive campaign featuring the lovable character, Flo. It uses the metaphor tool. The Metaphor is the most commonly used tool in marketing communications because it is a great way to attach meaning to a newly-launched product or brand. The Metaphor Tool takes a well-recognized and accepted cultural symbol and manipulates it to connect to the product, brand, or message.

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