Experience Innovation

Design Thinking Grows Up – Welcome to Experience Thinking

Prologue Design Thinking is an incredibly powerful way to approach the design of just about anything that involves an interaction with people (or other intelligent creatures).  Its underlying philosophy of Human Centered Design requires that we develop a comprehensive empathic understanding of the customer and their situation in a particular context.  This can only happen when we dissect the situation ...

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Should innovators trust their intuition more?

Woman blindfolded

A quick Google search churns up endless articles and blogs extolling the virtues of using instinct, intuition and gut feel for making better business decisions and being more innovative. In this article I pick apart what governs intuition and how to use it for better insight interpretations and marketing decisions. Where does intuition come from? Intuition isn’t a magical power, ...

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Behind the Scenes: An Inside Look at Amazon’s Futuristic Distribution System

Ever since Ford revolutionized auto production by implementing the assembly line in 1913, manufacturing has come a long way. One of the current innovations taking place pertains to distribution. With an extremely demanding multinational client base and fierce competition from rivals, fast and efficient distribution is becoming one of the greatest competitive advantages for a company. People do not want ...

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The Evolving Role of Design

The role of design evolves at the speed of innovation—the dizzying, dynamic speed of the market. Design now has a seat at executive and board tables across the globe. More than ever, a holistic sense of design is valued as a legal means of significant competitive advantage. But it hasn’t always been this way. The journey from the cubicle to ...

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Managing Business Growth Through Innovation

Innovation Excellence

Business growth is great, right? Seeing your company develop and evolve into something bigger and better is the goal of every entrepreneur, and I’m the same as everyone else in this case. However, as I’ve learned from experience, growth is not always a good thing. Please, don’t get me wrong, the fact of growth itself is fantastic. The ‘not good’ ...

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Design Thinking as Worldview

Design Thinking as Worldview

Design thinking is considered a human-centered framework for problem solving, used in formal innovation work in many fields: health care, consumer products, software, medical devices, durable goods, services and city planning. Design thinking has been perhaps the most lauded innovation method. In brief, the phases include empathy, define, ideation, prototyping, testing and storytelling. Here’s the weird factor. The more I practice design ...

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