Finance

The Customer-Funded Business – Part 2

John-Mullins

I had the opportunity recently to interview one of my favorite professors from my time at London Business School, John Mullins. John taught a host of great entrepreneurship courses when I was there at LBS and continues to be a great teacher and a prolific writer. His latest book is titled The Customer-Funded Business. This is the second part of a two-part interview with John.

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The Customer-Funded Business

Customer-Funded-Business-200x300

I had the opportunity recently to interview one of my favorite professors from my time at London Business School, John Mullins. John taught a host of great entrepreneurship courses when I was there at LBS and continues to be a great teacher and a prolific writer. His latest book investigates the customer-funded business and what it takes to pursue this type of business successfully.

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If You Give an Innovator an Idea, He'll Want to Launch It

From my experience, it seems that everyone thinks about innovation, but they think about it in very discrete, disconnected ways. R&D folks think about innovation as creating a new polymer. Marketing folks think about innovation as changing a marketing channel or delivering a new product. What very few people think about are the knock-on effects, consequences and series of events that are required to unfold when you innovate.

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