Finance

The Customer-Funded Business – Part 2

I had the opportunity recently to interview one of my favorite professors from my time at London Business School, John Mullins. John taught a host of great entrepreneurship courses when I was there at LBS and continues to be a great teacher and a prolific writer. His latest book is titled The Customer-Funded Business. This is the second part of a two-part interview with John.

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The Customer-Funded Business

I had the opportunity recently to interview one of my favorite professors from my time at London Business School, John Mullins. John taught a host of great entrepreneurship courses when I was there at LBS and continues to be a great teacher and a prolific writer. His latest book investigates the customer-funded business and what it takes to pursue this type of business successfully.

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If You Give an Innovator an Idea, He'll Want to Launch It

From my experience, it seems that everyone thinks about innovation, but they think about it in very discrete, disconnected ways. R&D folks think about innovation as creating a new polymer. Marketing folks think about innovation as changing a marketing channel or delivering a new product. What very few people think about are the knock-on effects, consequences and series of events that are required to unfold when you innovate.

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Selling Innovation: The Data (chapter 6)

The innovation economy shifts daily. New or updated products and services change the landscape at an ever increasing rate, and occasionally a truly disruptive innovation enters the market forcing incumbents to alter plans while opening up new opportunities for the latest crop of fast followers.

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Does Twitter Help You Understand Customer Needs?

To examine this question, I assumed the perspective of a financial firm trying to get a better handle on the "paying for college" jobs-to-be-done. In aspirational, emotional terms, college continues to be a top goal of parents for their children, and of teenagers as well. In economic terms, colleges have an insatiable appetite for tuition increases.

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